As the term suggests, an SEO consultant is a professional you hire when you need help with search engine optimization. There are several kinds of these consultants and they offer varying services as well. One may only offer advice while one can go all the way and get his hands dirty in the optimization process himself. These consultants usually work for larger SEO companies but there are those who offer their services as individuals. You may need a consultant for a lot of reasons. But before you get one, take into consideration the scope of services you need. If you run a huge online business, you might need several consultants, not just one. On the other hand, if you’re operating a small online business, just one consultant will probably be more than enough.
Anyway, below is a short list of the most common responsibilities of an SEO consultant:
- Create an SEO marketing plan. This will lay out the steps and the strategies that your business will be taking in the next weeks or months to boost its rankings in the search engines. This plan should be flexible meaning it can be modified along the way to adapt to more recent developments in the SEO industry. As you should know by now, SEO methods, rules, and principles are always changing. An SEO consultant should be abreast of these changes to be able to create an efficient SEO marketing plan.
- Implement the SEO strategies laid out in the plan. A consultant can accomplish this in two ways. He either implements the strategies or just provides advice as the client’s own SEO team does the work. For best results though, it’s recommended that you allow the consultant to get his hands dirty in the optimization process. After all, he devised the plan, so he should be the most qualified to implement it.
- Monitor, track, and report on the progress of the optimization process. This is one of the most important responsibilities of a consultant because it’s the only way to find out if the strategies he implemented are getting any results or not.
- Provide continuous advice on how the client can improve his website SEO-wise. These include recommendations on keywords, overall site design, competition analysis, and back linking strategies.
These cover the most basic responsibilities of an SEO consultant. If you are planning on hiring one, these should be the services he’ll be providing for you.