Browsing "Web Hosting Tech"
Jan 20, 2015 - Web Hosting Tech    No Comments

Domain Name And Marketing Strategies For Success

Domain Name And Marketing Strategies For Success 

Computers on the Internet are assigned a unique numeric address. This address is similar to your unique cell phone number. Internet Protocol is the IP address of your computer. If you intend to develop a website, then you will need to choose a domain name. There are a variety of free, online domain checkers that allow you to check your domain name for availability. Choose a reputable registrar or reseller to purchase your domain name. If the domain name you choose is available, then you’ll be given instructions for registering.

How To Choose Your Domain Name

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If your company name isn’t available, then choose a domain name that is easily recognized in your industry. Registration gives you exclusive rights to that particular domain name. Don’t forget to renew your domain name before it expires. If you let it expire, then anyone can claim the name. Most domain name registrars offer packages that include website and marketing tools.
Some popular domain names can be purchased at a higher cost, if they are being sold by the owner. If this is the case, then you will see the seller information and price. Buy a domain that offers rich keywords for the most success. You’ll want your business name to appear when consumers search for your industry. Don’t choose a domain name that is too long. You should think of a domain name that is both short and memorable.

Strategies For Marketing

Choose a domain name registrar that offers marketing tools for your website. There are a variety of marketing strategies that will help consumers locate your website.

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Keyword searches are the number one way people look for a service or product. However, be careful not to put too many keywords on your web pages or you may be penalized by popular search engines.Email campaigns have shown a high level of success when properly utilized. Encourage your visitors to sign up for promotions by providing their email address on your website. This will ensure you don’t send unwanted emails to your customers.

Measure the results of your marketing campaign with detailed reports. Most registrars that offer marketing packages will include tools for measuring results. Reports give you helpful information, such as which web pages are most popular. Set marketing goals to achieve more traffic and sales. A newsletter is a great way to keep your customers interested. If you don’t think you have what it takes to write your own newsletter, then consider hiring a writer. The improved traffic can make hiring a writer well worth the cost.

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Online display ads are another marketing tool that can improve the traffic to your website. Advertising online is much cheaper than traditional print advertising campaigns. Target your specific market for the best results. Your marketing campaign should include targeting social media sites. You can also reach new customers by posting helpful videos that pertain to your industry.

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Website analytics will give you specific information about your marketing campaigns. You need to know how many people bought your product or service through advertising methods. Make sure you target consumers to go to your landing page. This page can be any page on your website that clearly shows consumers your product or service.

Consider adding a blogging page to your website to increase consumer interest. It should be easy for you to blog about your business. Think about the common problems found in your industry, and write about them. An online presence is required for most businesses today. Marketing is all about getting and keeping your customer’s attention. You can also hire a marketing company to do the work for you.

 

May 7, 2014 - Web Hosting Tech    No Comments

4 Things to Consider When Looking for a Web Host

Whether you want to host a blog or a powerful e-commerce site, you need to choose a reliable host offering support and plenty of add-ons. Otherwise, if you don’t find one meeting your needs, you will struggle to keep your website running optimally. With this in mind, you need to ponder a few things when you look for a web host.

Reliability: Above all else, when you want to choose a web hosting company, you will want one offering round-the-clock support and a strong uptime guarantee. Without this, you can’t run your site, and you will struggle to beat your competition who takes this seriously. To start, read up on the host and see if any current or previous clients expressed concern about their uptime. Ideally, a host will not leave a customer hanging, ever. If they don’t offer an uptime guarantee or they have a history of problems with reliability, take your business elsewhere. At the same time, when you look for a provider, ask about their support staff and how they offer technical support to its clients. If a host offers a few options such as chat, email and phone support, you can sign up without fear. On the other hand, if a business lacks this, you need to consider other options as websites frequently crash.

Speed: While people usually hop online with a fast Internet connection, it’s still wise to remember that plenty of visitors still use slow connections via their smartphones or home broadband. When encountering a slow site, a user will often leave and head to the competition. To prevent this and keep your customers interested, look for a web hosting company offering blazing fast speeds. Not only will you please your visitors, but Google and the leading search engines will take notice and bump you up in the SEO results as site speed is one factor they consider.

 

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Tools: Let’s face it, if you run a website or blog, you will want to complete simple tasks without hiring a professional or calling tech support. Luckily, web hosting companies now provide control panels enabling you to update your content and install new software such as WordPress. While it’s not something that comes up often, you need to look for a company offering excellent tools as it will help you run your site.

Solid track record: There are plenty of providers that are only a few years old. While you can, no doubt, find an excellent young company (we recommend GigaBit), you don’t want to leave this to chance. No, when looking for a quality host, choose one with a long and distinguished track record. When encountering a quality provider with thousands of satisfied clients, you can sign up without fear.

When looking for a host, don’t wait until the last minute to think of your wants and needs. No, consider all the factors and ask questions. While it will take time, you can find the ideal host offering everything you need.

Aug 18, 2013 - Industrial & Engineering, Web Hosting Tech    Comments Off on What The Best Dedicated Server Hosting All Have In Common

What The Best Dedicated Server Hosting All Have In Common

Dedicated servers offer web owners a robust environment for all of their hosting needs. People choose dedicated servers because they allow them the flexibility to choose their own operating system and server requirements without having to share resources with other users. Dedicated hosting offers users freedom, security, unlimited bandwidth and absolute control of their severs.

Choosing the best server takes research and a bit of trust. You need to be confident that your provider is giving you everything that you paid for. Keep the following in mind when choosing the best web hosting services for your needs:

Price 
When it comes to dedicated servers the cheapest option usually is not the best. Granted, companies sometimes do run specials that give their customers great discounts. In general, you can expect to pay more for the perks that come along with a dedicated server. Do some shopping and try to get a general idea of how much your equipment will cost. If you find something that is too good to be true, then it probably is.

Reputation 
Generally, one of the best dedicated server hosting tips is to always work with providers that have a good reputation. Before you choose a company, make sure to research what other customers are saying about them. This is especially important if you are offered a price that seems too low for the products you are getting.

Dedicated servers come with a twelve month contract; it is important to avoid getting locked into a contract with a less than reputable company. Before you purchase your hosting, check out various websites, forums and reviews on the internet (learn What is Green Web Hosting?).

Reliability 
If your dedicated server goes down, your website goes down along with it. It is important to find a host that does not have issues with their servers on a regular basis. No host is perfect and they all have some downtime; how they respond to the downtime is very important. Once again, customer reviews can give you insights into how reliable a hosting company is.

Choosing the best web hosting services is not a matter to be taken lightly. A person needs to find a host that is reliable, trustworthy and true to their word. It is important to research a company before you give them your hard-earned money. If you take your time and pick a good host, then your dedicated server is guaranteed to run excellently.