Companies are always looking for new ways to get attention through marketing, and one of the popular methods for 21st century businesses is to go online via social networking sites. And given the number of sports fans that spend their time online, sports sponsorship and sports marketing have both made inroads onto sites like Facebook, Twitter and other popular online social networking sites. But the question with marketing via social networking is the same one that you have with any other sort of marketing; just how do we get people to follow us and support our advertising campaigns? Well, this question has a couple of different answers.
The first, and what should be the most obvious, is to constantly update your content to keep followers interested. One of the original purposes of social networking websites is to create a place where you can keep people updated on what you’re currently doing in an interactive and interesting way. For those looking for sports marketing opportunities you have access to hundreds, if not thousands, of sports fans on social networking websites. All you need to do is design an attractive social networking page and provide meaningful, regular updates. The first key to getting people interested is to give them a stream of information they find valuable and meaningful if you want to garner fans for sports sponsorship.
Next, you should run contests, giveaways or some other form of activity through your social networking page to get people interested. If you were a regular business you could offer exclusive coupons to those following your social networking page, but since your focus is on sports marketing things like giveaways of team gear or tickets to go and see given events might be more appropriate, and will most likely garner a lot more interest from fans following your social marketing page. This sort of “something for nothing” idea will get a lot of people to join in hopes of winning, and if you have a good web page they’ll stick around and continue following you as long as you provide good, quality information for their sports needs.
Keep yourself open to input from your fans and followers. Offer surveys and idea or complaint boxes as a way of getting feedback. Fans like to know that in addition to just providing statistics or information you’re also listening to them and offering things they want, or discontinuing things that they don’t like. This is the cornerstone of any good business, and even sports marketing isn’t immune to it. If you keep your followers, who are your customers and potential customers in this situation, happy then they will feel more positively inclined towards you. The more your followers like you the more they’ll spread the word about your particular social networking site or page, inviting friends of their own to come and follow you and growing your base even larger. Word of mouth, once you get it started, can be a powerful thing and a major aid in growing your popularity and increasing the sheer number of fans and followers that come to your social networking site. Will online marketing kill TV? Find out here.